Traffic Insights & Goal Setting
Analyzing traffic to your location(s) as well as competitors & peers to understand how and how much traffic can improve.
Determine the campaign format and set the goals.
Consumer Insights
Determine the most attainable and desirable visitor personas to target.
Inform campaign strategy by understanding which brands your target visitors love the most.
Understand your target visitors top interests across multiple categories to Inform affinity targeting.
Campaign Strategy
Analyze successful content, copy and CTAs from affinity brands to create a framework to model.
Select channels that are most preferred by your target visitor and were most successful for their top affinity brands.
Determine which sequence of content & channels will perform best against target personas.
Audience Activation
Focus on specific areas that align with your campaign goals to reach your audience effectively.
Reach your ideal visitors by targeting specific interests that resonate with them.
Ensure your message reaches your ideal customer by targeting specific persona segments.
Case Studies
