DTC to Retail Brand
location
category
Operator Growth Strategy
year
The Situation
The digitally native brand secured financing mandating double-digit brick-and-mortar growth within the first year but faced uncertainty on where to begin and which locations to target. This challenge required strategic guidance to turn its online success into physical expansion.
The Problem
The digitally native brand secured funding tied to double-digit store growth in year one but lacked strategic direction.
The Mission
Utilize data to develop a national growth strategy that pinpoints and prioritizes key markets and prime sites. Additionally, harness data and consumer insights to craft an in-store experience that elevates brand perception and enhances consumer value, driving impactful growth.
The Result
Seaker crafted a data-driven Growth Strategy and Experience Design, elevating the client to compete with national brands. Within 12 months, they secured 10 A-rated locations, positioning the brand for its next capital raise and setting a strong foundation for future growth.
