Coffee & Tea Franchisor
location
Coffee & Tea Franchisor
category
Operator Growth Strategy
year
The Situation
Unclear on the ideal number of locations in priority markets, they faced challenges in accurately selling franchise territories. This uncertainty risked either undervaluing the market potential or oversaturating it, hindering sustainable growth and strategic expansion.
The Problem
They lacked clarity on optimal locations in key markets, risking undervaluing or oversaturating territories.
The Mission
They needed a data-driven method to define optimal store limits per market and guide franchise activity toward high-potential locations, avoiding those that don’t meet performance standards.
The Result
Seaker’s white space analysis empowered the client with data-driven store count limits per market and tools to map prime sites within ideal trade areas. With visibility into peers and competitors, this approach simplified market division into optimal territories for franchisees, ensuring strategic growth and reducing oversaturation risks.
