How Augmented Reality and AI enables Personalized Experiences that Create Savage Value

At Seaker, we know you’re busy so here’s the TL;DR:

Savage X Fenty's partnership with FIT:MATCH demonstrates the power of AR technology.

Fit Xperience uses Intel's RealSense technology to scan customers' bodies for personalized fitting.

The technology combines augmented reality, AI, and computer vision to suggest suitable clothing.

Participants in Fit Xperience show increased conversion rates, order values, and loyalty program engagement

Seaker emphasizes the value of intentionally designed and measurable experiences.

Rihanna's Savage X Fenty recently teamed up with FIT:MATCH and Intel to revolutionize the way we find our perfect fit. Prepare yourself for Fit Xperience, a one-of-a-kind in-store adventure that involves scanning your bod using Intel's RealSense technology. In a matter of seconds, you'll be matched with the most flattering Savage X styles based on your unique shape. It's like having a personal stylist, but with some fancy sensors and algorithms thrown into the mix.

This groundbreaking experience will debut exclusively at Savage X Fenty's new store in Atlanta’s Lenox Square Mall, and will be rolled out across all their locations later this year. Rihanna herself has been a vocal supporter of Fit Xperience, recognizing the importance of a personalized, in-person shopping experience.

Fit Xperience combines augmented reality, computer vision, and artificial intelligence to create an entirely new fitting room experience. Step into the fitting room, and Intel's depth sensors will create an anonymous avatar based on your precise body shape. The technology then compares your bod to a database of previously scanned "digital twins" and, with a little AI help from Intel OpenVINO, suggests the best-fitting products for you. And don't worry, your privacy is ensured as no videos or pictures are taken or stored during the process.

The entire process takes less than 30 seconds, saving time for both shoppers and store associates. Once the scan is complete, you'll receive an email with your product matches. Even after leaving the store, you can reference these recommendations and shop online at SavageX.com.

Savage X Fenty, known for its inclusivity and body diversity, aims to provide a seamless and positive shopping experience for everyBODY. Christiane Pendarvis, the Co-President & Chief Merchant of Savage X Fenty, highlights that Fit Xperience allows shoppers to find styles that make them feel comfortable and confident. It's a game-changer that merges the physical and digital realms, addressing fit and comfort concerns right from the start.

Sure, everyone including you, me and RiRi knows this technology is straight fire, but why is it important? What’s so savage about this tech is the personalized experience that it enables for consumers and additional value that it creates for brands.

In the case of Savage X Fenty, participants in Fit Xperience have shown a 4X conversion rate, a 20% increase in average order values, a 40% higher unit purchase per transaction, and a 2X higher likelihood of joining the loyalty program.

At Seaker, when we host design workshops with our clients, we help them see how intentionally designed experiences create new value and enable new revenue streams. Most importantly, Seaker ensures experiences are not just meaningful and memorable, they are also measurable so your brand can understand its impact.

With over 72% of consumers saying they expect the brands and businesses they buy from to recognize them and know their interests, having a savage experience and the next-level tech that enables it is no longer an option.

Savage X Fenty's investment in FIT:MATCH is a perfect example of this concept. It has fueled the expansion of this groundbreaking AR-powered technology, which tackles the eternal challenge of finding the perfect fit. The partnership doesn't end here! The next phase will introduce an iOS app experience, where shoppers can self-scan at home to discover their ideal fit online or in stores. So get ready to step into the future of personalized shopping with Fit Xperience and say goodbye to ill-fitting garments once and for all.

Now we want to hear from you! How does your Brand create meaningful experiences? What consumer pain-points are you trying to solve?

Start the conversation below.

Find out how Seaker can help your brand create meaningful consumer experiences by reaching out to questions@theseakergroup.com.

‍