Authenticity is Key: How Brands Can Leverage the Power of Creator Video Content

At Seaker, we know you’re busy so here’s the TL;DR:

Consumers are more likely to buy a product if it was recommended by a creator they follow.

Seaker can leverage the same data-driven insights that we use for our real estate growth strategies and apply it to content and creator strategies.

Alright, listen up brands – it's time to talk about creator video content. That's right, the latest trend in marketing that's been taking the world by storm. And let's be real, the pandemic has brought us closer to our screens and people are spending even more time online than ever before. So, what better time to harness the power of creator video content?

For those of you who don't know, creator video content is when brands partner with content creators (you know, those social media influencers you see all over your feed) to promote their products or services. These creators are experts at engaging their followers and building a loyal audience, so it's no surprise that brands are eager to work with them.

But it's not just about slapping your logo on a TikTok video and calling it a day. To really make an impact with creator video content, you need to be strategic. That means finding the right creators who align with your brand values, and working with them to create content that's authentic and engaging.

The great thing about creator video content is that it's not just a passing trend – it's here to stay. In fact, it's been shown to have a huge impact on brand sales. According to a recent survey, 62% of consumers said they would be more likely to buy a product if it was recommended by a creator they follow.

At Seaker, we can leverage the same data-driven insights that we use for our real estate growth strategies and apply it to content and influencer strategies. Specifically, Seaker can help you understand what content creators your visitors are fans of along with the types of creative and content that would resonate the most with your target audiences.

So, if you're not already incorporating creator video content into your marketing strategy, now is the time to start. By partnering with creators and creating engaging, authentic content, you can tap into a whole new audience and boost your brand sales.

Now we want to hear from you! How is your Brand using influencers and creators to connect with your audience?

Start the conversation below.

Find out how Seaker can help your brand determine which creators and influencers are best for your audience by reaching out to questions@theseakergroup.com.