How Personalized Design Recommendations from AllModern's Design Bar Captivates Consumers with Mass Customization.
At Seaker, we know you’re busy so here’s the TL;DR:
All Modern’s physical store leverages mass customization to give customers personal interior design tips.
Mass customization creates meaningful memories that drive positive in-store experiences.
70% of consumers reported that they are more likely to make a purchase after having a positive in-store experience.
Investing in experience drives revenue and brand value.
Attention all landlords, designers and shoppers: AllModern, the popular online furniture retailer, has unveiled its first-ever physical stores! These are not your average furniture store – it's designed to unleash your creativity and inspire your inner interior designer.
The stores, located in Boston, are like a blank canvas waiting for you to paint your unique vision of a beautiful living space. With interactive displays and a hands-on approach, you can play around with furniture and décor to your heart's content.
The store is designed to appeal to a wide range of customers, from the first-time apartment renters to the seasoned homeowners looking to update their space. It's like a playground for interior design enthusiasts – you can explore different styles, textures, and colors to create a space that truly reflects your personality.
The store also offers a unique service called "Design Bar", where customers can sit down with a design expert and get personalized recommendations for their space. It's like having a personal stylist for your home! With this service, you can get expert advice on everything from color palettes to furniture arrangements.
When Seaker hosts experience design workshops, we challenge our clients and ourselves to imagine how the consumer experience can be mass customized to an individual’s unique preferences. Not only does it keep the consumer engaging with your brand for longer, it creates a personalized experience that they will remember and return – especially when it’s time to buy.
Don’t take it from us. An International Council of Shopping Centers (ICSC) study found that 70% of consumers reported that they are more likely to make a purchase after having a positive, memorable in-store experience.
Overall, AllModern's first physical stores a game-changers in the world of retail store design. It's like a breath of fresh air in a stuffy room. By unleashing consumers' creativity and offering personalized design services, AllModern is setting itself apart from the competition and appealing to a new generation of shoppers who crave an experience that's both fun and functional.
Now we want to hear from you! How is your store’s retail experience inspiring creativity?
Start the conversation below.
Find out how Seaker can help make your store’s retail experience a game changer by reaching out to questions@theseakergroup.com.
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